Advertisers want to use “free ad technology” to help boost the sales of their brands.
That’s why the New York Times reported on a new kind of “free” ad that would let you get paid to share your photos on Instagram.
That was back in September, when Instagram’s new “Free” ad paid users $1.99 per photo.
Today, the Times revealed that Instagram is using the same kind of technology to help make “Free”-branded ads more effective.
Advertiser “Fink” and Instagram “Fusion” are two different brands of ad technology, the New Yorker reported.
They’re working together to build a new form of “F-O-M-E” that allows users to share photos on both social networks.
Instagram’s Fusion is not an Instagram app, but it is the one you’d see on the company’s website.
AdTechNews.com reached out to Instagram for comment on the Times report, but did not hear back at the time of publication.
The Times also found that Fusion has worked with several other social media platforms.
Twitter is another big player, the publication reported.
The company did not respond to a request for comment.
Instagram has also recently announced it’s going to create its own ad platform for Instagram ads.
The news comes as Instagram’s free-content ad service has been hit by a wave of criticism from users.
“I think we need to be honest with each other, because this is really a product that’s not free,” Instagram CEO Kevin Systrom told AdTech News in a recent interview.
“We’re just trying to be more transparent.”
Instagram’s Free program has become a source of controversy.
Last week, Instagram released a blog post saying that “no amount of free content is ever going to be enough to attract and retain the most engaged users.”
The company also said it would add ad-targeting tools to the platform that would help users make better decisions.
The move prompted a number of users to criticize Instagram’s move, including AdTechnews.com, which reported that users are seeing a lot of ads on Instagram ads and are not getting paid for the content.
Instagram also recently rolled out an ad-free option for its own mobile app, and it recently announced plans to launch a mobile ad-buying app.
The free-video program has also drawn criticism from advertisers.
The New Yorker article noted that Facebook and YouTube have recently launched their own ad-supported videos platforms.
Facebook said last week that it would pay out $100 million to companies that have developed ad-friendly videos, while YouTube said it’s paying up to $500 million to brands that post videos that are more in line with its brand values.
In an interview with AdTechNEWS.com last week, Facebook CEO Mark Zuckerberg said the social network has seen a dramatic increase in ad spend over the last two years, largely because of people using it to share their videos.
“There’s a lot more people who want to see what we’re up to and want to engage with us, and a lot less people who are trying to take advantage of Facebook,” Zuckerberg said.
“That’s been really helpful for us.
Facebook, like all platforms, is going to continue to have to compete for that.
That just continues to grow, and we think it’s a really important part of our strategy moving forward.”