The oil sands are being rebranded in Alberta as a green economy, and the province is considering introducing a carbon tax to offset the costs of extracting and refining it, said the head of the province’s government.article ad free advertisement article The new campaign comes as a report from the University of Alberta found Alberta’s provincial government is spending nearly $500 million to influence the upcoming federal election.
The report also found the provincial government has spent more than $300 million to promote its position on climate change, and that the government has a $300-million-a-year carbon tax program, as well as the National Capital Commission’s Climate Action Plan, according to a news release.
The Alberta government has not responded to a request for comment.
The University of Calgary’s study found the province spends roughly $1.8 billion per year on the Alberta Oil Sands (AOS), and that $700 million per year goes towards marketing the oilsands.
A $50-million marketing campaign for the AOS in 2018 led to the closure of some businesses and the closure and closure of about a dozen other businesses, including the construction of the Alberta Centre for Environmental Studies.
The campaign also created an impression of a green, green economy that is not sustainable and is an economic liability, said Dr. Sarah Anderton, who co-authored the report.
The AOS is the world’s third-largest oil sands deposit, after Alberta and Saskatchewan.
The AOS’s emissions are responsible for more than half the greenhouse gas emissions in Canada.
The study found Alberta spends $2.7 billion a year on marketing its position as a carbon-neutral economy.
“We have to show that we are doing something that is green, sustainable and we have to tell the story of how we’re going to meet our greenhouse gas targets,” said Anderston.
“And it’s not only for Alberta’s emissions, but for other parts of the world.
It’s not just for Alberta, but across the world.”
Alberta has a carbon cap of 5.7 per cent on greenhouse gases, and is expected to hit that target by 2021, with a cap of 8 per cent in 2022.
The federal government’s proposed carbon tax would see a cap at 25 per cent, with the province, in the province that has more carbon emissions than any other province in Canada, being charged an extra $25 per tonne.
The cap would be on top of existing provincial taxes on the oil and gas sector, which range from $20 per ton to $70 per ton.
The province also has a large tax on emissions that are generated from industrial operations.
It currently levies a carbon fee of $2 per ton of carbon dioxide.
The new campaign, which the province has begun running on social media, says it’s an economic opportunity for Albertans.
“The new ad campaign for Alberta and the world will be about how we are going to transition our economy from one based on fossil fuels to one that’s based on the green economy,” said Rachel Anderstone, chair of the Alderwood School of Business.
“That’s the way to make sure that we don’t just keep polluting the environment, we are also going to invest in the future and the things that we want to do.”
The Alberta Government will spend $200,000 on a digital ad campaign that will be launched in mid-October and run in more than 120 cities in the Greater Toronto Area, according the release.
A new poll from the Angus Reid Institute found Canadians are split over the AAS’s carbon tax proposal.
About a quarter of Canadians said they supported the plan, while more than one in five disagreed.
The survey found that one in three Albertans would support a carbon price if they could, while one in seven people in the rest of Canada would oppose a carbon levy.
Alberta Premier Rachel Notley has previously said the carbon tax is a “no-brainer.”