Google’s ad-serving platform Google AdWords has been rolling out a new service called AdWords Premium, offering a wide variety of ad features, including an ad-tracking tool that can be used to track ad usage and tracking by Google, the company said.
The company said the new service, called AdSense, will be available to Google advertisers in the coming weeks.
Google AdSense Premium will offer advertisers an easy-to-use ad tracking tool, an ad tracking API, and a built-in analytics service that will allow advertisers to track and report on their ad-sales performance.
The ad-monitoring API, which can track ads on Google-owned properties, will allow Google advertisers to use their own analytics technology to analyze their online ad campaigns.
The analytics service can be customized to provide advertisers with data on the effectiveness of their ads.
AdSense Premium’s launch comes as Google has become increasingly aggressive about tracking ad usage, launching a new advertising platform, AdSense Marketplace, in late March.
That service allows Google advertisers the ability to sell ads to third parties and track the ad usage.
The new ad-tracking tool will help Google advertisers better understand their ad usage patterns and help them understand the effectiveness and impact of their advertising campaigns.
Google said it has already seen positive results with its advertising partners with AdSense.