IBM has launched an ad free alternative to its own social media ads on the company’s online store, which is expected to be available this week.
The IBM Business Networking Platform, which IBM previously described as a free, ad-supported service, will allow businesses to post their ads on social media without paying a monthly fee, according to a blog post by IBM’s chief marketing officer for marketing, Dan Zink.
“We’re proud to say that with IBM’s Business Networked Platform, consumers can now enjoy ad-less social media advertising, without paying for an ad,” Zink said in the blog post.
“Our new Business NetworkED app is now available for download in the IBM Cloud and is a free option for businesses with no plans to add social media to their platforms.”
IBM Business Networks, which was launched in 2016, was one of several offerings announced by IBM to offer a free alternative from the company.
In addition to offering a free version of its social media ad services, IBM also recently announced that it is offering a complimentary trial of its own advertising-free social media tools.
IBM said it is not offering a paid trial to businesses that want to opt in to the free version.
IBM’s ad-cutting business was valued at $1.5 billion in 2017, according the S&P 500 index.
According to its most recent financial statements, IBM has reported $1 billion in revenue for the year, which includes $924 million in operating income, $1,719 million in sales, $981 million in earnings, $3.8 billion in net income and $3 billion in interest expense.
For the full year, the company reported $13.2 billion in revenues, $4.4 billion in operating earnings, 1.6 billion in sales and $2.2 million in net revenue.
IBM shares rose by 4 cents to $36.49 in afternoon trading on Tuesday.
IBM previously launched a free advertising service in 2016 called IBM Connect.
IBM Connect was free to businesses who wanted to post on the platform but did not have an existing social media presence.