The internet has allowed us to share and listen to music without the need for costly subscriptions.
It’s been easy to download a station or listen to one online.
But that’s about to change.
The free-to-air music and sound effects that you hear in the air on your phone or radio will be cut from Australia’s radio landscape and replaced with ads.
As a result, you will no longer have the opportunity to listen to local music without a subscription.
That’s because a combination of ad-supported streaming services and digital ad-blocking apps will start removing free-broadcasting music and sounds.
While the move to digital ads will likely not affect all radio stations, it will affect a large number of them.
If you have a free radio station that you can listen to on the go, you should consider getting a paid subscription to listen at home or through an app.
That way, you can continue to listen free online and still receive radio stations in the future.
The digital ad system may affect some of Australia’s free-streaming music stations Advertisement There’s no shortage of music to choose from, and while a few stations have been successful in offering listeners a free subscription, most are still in the business of delivering advertising to their listeners.
Some have taken the decision to drop their ads and will no doubt continue to do so for the foreseeable future.
Aussie Radio Advertisers Association chief executive Andrew Cairns says it will make it harder for listeners to find local music and stop the ads from taking away the enjoyment of listening.
“They are the ones that are going to lose money and will have to start charging more,” Mr Cairsensa said.
“We don’t know whether it’s going to be in the radio or digital market.
It may just be in free music and advertising that the industry will choose to stay in.”
Advertiser and listener backlash is not a new phenomenon.
In 2015, The Australian paid for ads on Radio Australia for the first time.
That prompted a number of other radio stations to follow suit, but it didn’t change the nature of the free-listening experience.
Many radio stations are still offering ad-free listening in some form, including AM, ABC Radio, FM and some local stations.
But if you’re looking for a way to stay connected, a paid ad-based radio station is the way to go.
And you can even pay for it in the digital world.
Listeners will be able to subscribe to the station’s streaming service, listen for free or subscribe to an ad-funded subscription that will keep you ad-subscribing to the streaming service.
But the way you pay for your listening is changing.
Listener loyalty is still a big driver of the digital ad ecosystem.
“Advertisers have always been the primary way to monetise the content on their websites and they are still there,” Mr Collison said.
It makes it more difficult for listeners and listeners to remain loyal and loyal listeners are more likely to subscribe.”